Order page
The task was to redesign the order page for a video translation service supporting 70 languages. The goal was to improve the user experience by making key features and interactions more intuitive, ensuring clarity in the ordering process, and incorporating essential new features.
2024
Product Design UI/UX Design
Design process
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Issues That Were Addressed
The previous design had several usability issues: users were confused between selecting the original and target languages, often mixing them up due to unclear differentiation. It was also not intuitive that multiple target languages could be added to the order, leading to missed opportunities for multi-language translations.
Additionally, the order summary lacked clarity, making it difficult for users to understand their selections and the associated costs, while the pricing breakdown was not transparent, reducing user confidence in the final price.
New Features That Were Implemented
The task required implementing several new features to enhance the order process. These included the ability to trim videos by selecting specific intervals, translating only the chosen sections with pricing adjusted accordingly.
Additionally, a feature for subtitle customization was needed, allowing users to preview subtitles directly on the video and adjust settings such as color, size, background, and font (with the option to upload custom fonts). These updates aimed to make the user experience more intuitive and flexible.
Research & Analysis
The process began with an analysis of the existing order page to identify usability issues. This included reviewing user feedback to uncover pain points related to language selection, multi-language support, and the unclear pricing breakdown.
Wireframing & User Flow Mapping
Wireframes were then created to redesign the layout and improve the overall structure. The user flow was mapped out to ensure a more intuitive experience for selecting original and target languages, adding multiple target languages, and reviewing the order summary. Planning also included integrating new features like interval trimming and subtitle customization.
Prototyping, User Testing & Iteration
A high-fidelity prototype was developed to visualize the new design and showcase interactive elements. This included functionality for selecting video intervals for translation, real-time subtitle previews, and an enhanced order summary with a transparent pricing breakdown. The prototype served as a tool to validate the design updates before further steps.
Internal user testing was conducted with stakeholders to gather feedback on the redesigned page. Insights from this testing phase led to adjustments that improved clarity, usability, and overall user satisfaction.
Deliverables
The final design prioritized clarity, ease of use, and visual differentiation between interactive elements, ensuring it was responsive and consistent with the overall style of the platform.
A wireframes were developed, particularly focusing on:
Language selection (original vs. target)
Interval selection with translation-specific cost adjustments
Adding multiple target languages
Subtitle customization with a live preview feature
A clear order summary with a detailed price breakdown
Customer Journey Mapping
